Open Rate Calculator
Calculate your email campaign open rate and compare with industry averages.
What is open rate?
Open rate shows what percentage of delivered emails were opened by recipients. It is one of the most important email marketing metrics, indicating whether your subject lines are attractive and whether emails reach the inbox. Formula: (opened emails / delivered emails) x 100%.
What are good open rates?
The average open rate across all industries is about 20-25%. However, numbers vary greatly by sector: B2B emails often achieve 15-20%, e-commerce 15-18%, and niche newsletters can exceed 40%. It is important to compare your results with your industry averages, not the overall average.
How to improve open rate?
Key factors: attractive subject line (use the subject line tester), appropriate send time, segmented list, good sender name, and a healthy email list. It is also important to ensure technical configuration (SPF, DKIM, DMARC) so that emails reach the inbox rather than the spam folder.